Digital Insights
Explore topics and posts related to web design, SEO, lead generation, and your successful online presence.
What Is a Website Care Plan (And Why Your Site Needs One) Here's a conversation I have about twice a month. Someone calls. Their site is down, hacked, or unreachable. They got an email from their host saying the account is suspended, or their Google rankings vanished, or customers are getting a scary red warning…
Website Speed Is Killing Your Sales: Here's How to Fix It There's a number I want you to look up right now, before you keep reading. Go to pagespeed.web.dev, paste in your website, hit analyze, and wait about 30 seconds. Look at the mobile score. Not the desktop one — the mobile one, because that's…
WordPress vs DIY Website Builders: What Actually Gets Results? Let me save you about six hours of Googling. If you search "WordPress vs Squarespace" or any variant, you're going to find a hundred articles written by affiliate marketers who get paid every time someone signs up for Squarespace or Wix. The articles all sound weirdly…
Why Most Small Business Websites Don't Generate Leads (And How to Fix It) I've audited hundreds of small business websites at this point. The pattern is almost always the same. The site looks fine. The logo is nice. There are photos of smiling people. The colors match the brand. And it produces roughly zero leads…
How Much Does a Website Cost for a Small Business in 2026? Every time a local business owner calls me about a website, they've already been quoted numbers all over the map. Three hundred bucks from somebody on Fiverr. Fifteen grand from a marketing agency that threw in "branding strategy." A friend's nephew who'll do…
How to Build a Small Business Website in 2026: The Honest Guide Most guides to "building a small business website" are written by companies that sell website builders. You can tell because the answer is always the same: sign up for their platform, pick a template, click publish. Congratulations, you have a website. That's not…